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Research Area

Author

  • Taku Tokunaga*, Hiromu Motomatsu*, Kenji Sugihara, Honoka Ozaki, Mari Yasuda, Yugo Nakamura*, Yutaka Arakawa*

Company

  • Sony Corporation

Venue

  • PT

Date

  • 2023

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System for Inducing Acceptance of Unconsidered Information by Connecting Current Interests Proof of Concept in Snack Purchasing

Abstract

We propose a purchasing support system for offline stores that can present information to users without being evasive by interactively displaying small amounts of product information according to their interest, as estimated by the system. Accordingly, we designed and implemented a proof-of-concept system for an actual use case scenario: a snack purchasing area in an office. Furthermore, we evaluated the effectiveness of the proposed system via a snack purchasing experiment with 11 participants. The obtained experimental results suggest that the proposed method can induce user interest and encourage viewing, and that some users may receive and consider the information presented while making a purchase.

Persuasive Technology

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