Factors in the Presentation Method of Museum Audio Guides Affecting Human Appreciation Behavior

Abstract

Audio guides are used for appreciating works in museums. Although factors that influence such appreciation behavior have been studied, little is known about the effect of changing the audio guide presentation method when the viewer uses it. To understand the influence of audio guides on appreciation, this study conducted experiments to identify whether the audio guide presentation method affected viewers’ appreciation behavior. The results demonstrated that changes in speaking speed and presentation timing affected appreciation behavior, whereas priming did not affect appreciation but affected moving behavior. In addition, we examined subjective impressions of appreciation. Consequently, in terms of speaking speed and presentation timing, which affect appreciation time, it became clear that certain conditions made people feel uncomfortable in the subjective evaluation. On the other hand, in priming factors that only affect moving time, no unusual impression was found in the appreciation itself. The findings suggested the possibility of automatically controlling the presentation method without decreasing the satisfaction with appreciation.